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Instructor: NYD India
Language: ENGLISH,HINDI & BENGALI
Validity Period: 180 days
NYD India provides Education, Skilled development, Career Oriented Training, Employment and Placement services, dedicated to bringing a positive change in our society. It’s a platform to bring together those who want to join our company and those who are committed to working in the social activity with positive attitude. Own businesses to create revenue and helping our youths to create brighter future. All we know, peoples will never love a company until the services love it first but hope so, we will execute all services gratefully
Introduction to Digital Marketing | |||
What is general marketing? | |||
What is digital marketing? | |||
General marketing vs Digital Marketing? | |||
Why are people prefer online marketing? | |||
Key points of digital marketing | |||
What are the benefits of digital marketing? | |||
Inbound vs outbound marketing? | |||
What is futures of Digital marketing? | |||
Internet Working process? | |||
What is a search engine? | |||
Types of search engine? | |||
How does the search engine work? | |||
Why is google the world’s best search engine? | |||
Ranking factors of google | |||
What are the reasons for yahoo’s failure? | |||
Required tools in digital marketing | |||
What is advertising? | |||
What is online advertising? | |||
What is Ad-words? | |||
Career scope in Digital Marketing | |||
Website Design Guidelines | |||
What is the Website? | |||
What is www? | |||
What are the different types of websites? | |||
Web page vs website | |||
Difference between blog vs website | |||
Components of the website | |||
Purpose of creating websites | |||
How to build a web page? | |||
Web design vs web development | |||
What makes a website user-friendly? | |||
Dynamic vs Static website | |||
What are responsive websites? | |||
Build your own portfolio website | |||
Domain Registration and Hosting | |||
What is domain & subdomain name? | |||
Parts of domain name | |||
How to choose a domain name? | |||
What is the Protocol? | |||
What is IP address? | |||
What is web hosting? | |||
What is Up time? | |||
Types of Web Hosting? | |||
How to buy domain and hosting? | |||
Buying and managing domains | |||
What is SSL certification? | |||
When your site goes down what will happen? | |||
What is the page authority and domain authority? | |||
WordPress website creation | |||
What is WordPress? | |||
Understanding WordPress and it’s functioning? | |||
Features of WordPress | |||
Advantages and disadvantages of WordPress | |||
.com vs wordpress.org | |||
Sites built with WordPress | |||
How to Install WordPress? | |||
Editing the page and change the site title | |||
Add and edit a menu | |||
Blog page design | |||
Adding a video to your website | |||
Add social sharing buttons | |||
Working with dashboard | |||
What are Plugins and their uses? | |||
What is the widget and how to use it | |||
Creation of Pages and Menus | |||
The importance of homepage | |||
Terms, Privacy, and Disclaimers | |||
Difference between Posts and Pages | |||
Integrating google analytics | |||
Adding a site to webmaster tools | |||
Search Engine Optimization (SEO) | |||
Introduction and Understanding of SEO? | |||
How does Search Engine work? | |||
Basics of SEO | |||
On-Page SEO vs Off-Page SEO | |||
What is the main purpose of using keywords in SEO? | |||
Some important SEO tools | |||
What is link building and why does it matter? | |||
What are backlinks? | |||
What is an outbound link? | |||
Difference between do-follow and no-follow links | |||
What are meta tags | |||
What is an anchor text? | |||
What is robots.txt? | |||
What is the landing page? | |||
Latest updates in Google search algorithm | |||
Panda algorithm vs Penguin algorithm | |||
How to remove toxic links to a site? | |||
What is Sitemap? How is it important? | |||
What is social bookmarking? | |||
What is social networking? | |||
What is RSS feed? | |||
What are google sitelinks? | |||
What is google my business? | |||
Popular SEO Blogs to follow | |||
What is Alexa Ranking? | |||
Why we use content marketing for SEO? | |||
Keyword Research and planning | |||
What are Keywords? | |||
Types of Keywords | |||
Keyword-based on length | |||
Keyword-based on length | |||
Keyword-based on length | |||
LSI Keywords | |||
What is the keyword research process? | |||
Understanding your target market | |||
What is Keyword Density, and does it matter? | |||
Know what your people want | |||
How to use google keyword planner? | |||
How to do the business analysis? | |||
Content Writing | |||
What is content writing | |||
Introduction to the different types of Contents | |||
How to improve writing skills? | |||
How to write SEO optimized content? | |||
Use of proper Tags (h1, h2, h3) | |||
Attractive Title and Headings | |||
Anchor Texts | |||
How to count words | |||
Understanding your audience | |||
Write for users, not for google | |||
What makes good content? | |||
Social Media Optimization | |||
What is Social Media Optimization? | |||
What is Social Media Marketing (SMM)? | |||
Search Engine Optimization vs Social Media Optimization | |||
List of social media | |||
Importance of social media | |||
How Social Media Affects SEO? | |||
How to promote business through SMO | |||
What is Viral Marketing | |||
Social media success tracking tools? | |||
What type of social media content converts best? | |||
What is the responsibility of a social media manager? | |||
Top social media marketing tools to consider? | |||
Some common social media mistakes | |||
Facebook Marketing | |||
Facebook Insights | |||
Facebook Algorithms | |||
Ad Practices for Ad Content | |||
Facebook Targeting Options | |||
Re-targeting or Facebook Exchange | |||
Facebook Page Management | |||
Twitter Marketing | |||
Introduction to Twitter Marketing | |||
Do’s and Don’ts of Twitter Marketing | |||
Twitter Ads – Content & Targeting | |||
Influencer Marketing | |||
Power of Twitter and use of hashtags | |||
Tools and Measurement | |||
LinkedIn Marketing | |||
Introduction to LinkedIn | |||
How to Market | |||
Personal marketing | |||
Brand Marketing | |||
LinkedIn Ads | |||
LinkedIn Campaigns | |||
Instagram Marketing | |||
Creating a Business Page | |||
Marketing Tools and Ads | |||
Influencer Marketing on Instagram | |||
Strategy How to Drive Engagement | |||
Switching Accounts | |||
Lead Generation through Instagram | |||
Viral Marketing | |||
Understanding About Trends | |||
Searching Trends | |||
Creating Content Go Viral | |||
Omni Channel Approach | |||
YouTube Marketing | |||
YouTube Channel Creation | |||
Video Creation, Uploading and Optimization | |||
Video Content and story line ups | |||
Channel Monetization | |||
How to earn like a Boss | |||
Case Study | |||
Social Media Automation | |||
How to Automate Social Media | |||
Tools to Automate Social Media | |||
What you Can & Can’t Automate | |||
Automating Social Media Reporting & Analytics | |||
Find the best time to share | |||
Rules of Smart Social Media Automation | |||
Google Algorithms | |||
Intro to Google Algorithm | |||
Types of Google Algorithms | |||
How Algorithms works | |||
How to adjust Algorithms | |||
Check if you have been hit by any of them | |||
Major Google Algorithm changes and Penalties | |||
Google Search Console | |||
Understanding of Google Search Console | |||
Using Google Search Console to Increase Traffic | |||
Crawl Stats Vs Crawl Error | |||
Removing Spam Back links from Website | |||
Index Pages in Google Search Console | |||
Google Analytics | |||
Introduction of Google Analytics | |||
Data Analysing with Google Analytics | |||
Checking User Behaviour | |||
Tracking Traffic from Different Source | |||
Using Analytics Date for Retargeting | |||
Google Ad-sense | |||
Money Making with Ad-sense | |||
Easy Steps for Ad-sense | |||
How to Approve Ad-sense Account | |||
Placing Ads to Website | |||
Google Ad-words | |||
What is Ad-words? | |||
Ads Placement | |||
How to get approval for Ad-words? | |||
How to get Ads on your Blog/YouTube | |||
Content and traffic strategy | |||
Guidelines and requirements | |||
Online display Advertising | |||
Marketing Objectives to Display Advertisement | |||
Display Ad Formats & Tools | |||
Audience Targeting | |||
Re-marketing and Advanced Audience Selection | |||
Dynamic Display Ads | |||
Payment Modules | |||
E-commerce Marketing | |||
What is E-commerce Website | |||
E-Commerce Marketing concepts | |||
The online purchasing decision | |||
Top Motivators for Shopping Online | |||
Advantages of eCommerce | |||
Use affiliate marketing for eCommerce strategy | |||
Email Marketing | |||
Understanding & Benefits of Email Marketing | |||
How to write Effective content and subject line? | |||
Why Email automation is required? | |||
Designing an effective Email campaign | |||
Tracking Email Marketing Reports | |||
Email Guidelines | |||
SMS Marketing | |||
Introduction to SMS Marketing | |||
Why SMS Marketing | |||
Kinds of SMS | |||
Promotional SMS | |||
Transactional SMS | |||
How to Integrate SMS on Software’s | |||
Mobile Marketing | |||
What is Mobile Marketing? | |||
Methods of Mobile Marketing | |||
How to create a mobile website? | |||
Why Focus on Smartphone Apps | |||
Advertising on Mobile App | |||
Importance and Future Scope | |||
App Store Optimization | |||
Why it’s important? | |||
How is App SEO done? | |||
Character Limit in Title and description | |||
Why rating and reviews are important factors | |||
Advertise your application | |||
Re-marketing | |||
How do Re-marketing Ads work? | |||
How much does Re-marketing Cost | |||
What is Re-marketing Campaign | |||
How to target non-converting audience segments | |||
How to Boost Conversions with Re-marketing | |||
Strategies for Better Re-marketing | |||
Affiliate Marketing | |||
An introduction to affiliate Marketing | |||
Types of Affiliate Program | |||
When do you use Affiliate Marketing? | |||
Top Affiliate Earners in India | |||
Choose best affiliate networks | |||
Grow your Business with Affiliate Marketing? | |||
Money-Making Secrets | |||
How do I make money successfully? | |||
How entrepreneurs are making money? | |||
How can You earn a lot of money? | |||
Secret ways to make money online | |||
How to keep your business growing? | |||
The average person can become a millionaire | |||
Photo Editing | |||
Basic of Photoshop | |||
Editing Image | |||
Crating Creatives | |||
Basic of Canva | |||
Marking Ads with Canva & Hacks of Canva | |||
Video Marketing & Editing | |||
Basic of Video Marketing | |||
Hacks of Video Marketing | |||
Basic of Filmora & Final Cut Pro | |||
A-Z Video Editing | |||
Freelance Guidelines | |||
Freelancing Overview | |||
Types of Freelancing Work | |||
Finding Clients: Freelance Websites | |||
How to grab freelancing Projects | |||
Interview Preparation | |||
Interview Preparation Essentials | |||
Essential Tools and Resources to Help you succeed | |||
How to Crack Any Interview? Industry Secrets | |||
Written Test Preparation | |||
Mock Interview Session |
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